This instrument measures two dimensions of cognition: how divergently you associate concepts, and how effectively you communicate those associations to others.
How It Works~5 minutes
01
Choose a word
Any word. Your target.
02
Give 1-5 associations
Single words it brings to mind.
03
See what emerges
Divergence. Relevance.
What this measures:
Spread — How far your associations venture from the predictable. High spread is correlated with divergent, creative thinking.
Relevance — How close your associations are to both the anchor and target. Low relevance is an indicator of random words.
Communicability — How accurately others can decode your associations. High communicability indicates effective transmission of meaning.